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Monday 22 January 2018

As a newly qualified Business Administration graduate, you have been recruited as a Business Advisor by a large sized company British Airways.

You have been asked to review the British Airways strategic position (business, corporate and international level strategies) and to suggest ways to grow and improve its profitability. Discuss the approach, in detail, indicating how you will do this. You need to apply any academic models or frameworks that you would use to support your analysis.

Dear All,
Please see in this section materials related to British Airways. These are very helpful for your preparation for the final exam. Don't forget that you will need to do your own research and preparation of course.
Wish you the best of luck!
British Airways Documentary 1
British Airways Documentary 2
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窗体底端
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http://www.tedxberlin.de/sadiq-gillani-the-next-step-for-airlines


organize the answer structure like this:
l   Look at current strategy (operate and international strategy)
l   Company background/profile
l   Industry analysis (porter’s 5 force)
l   Competitive land scope ( based research)
l   Marco environment ( apply Pestle framework and identify the key drive for change)
l   Internal analysis (RBV or value chain)
l   Competitive advantage ( what are they level e.g resources, capability)
l   recommendations


For a customised paper: jumachris85@gmail.com

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