Develop a Strategic Report for a corporation or a Strategic Business Unit (SBU) of a corporation of your choice.
You need to collaborate with a classmate and carry out an analysis of a corporation/SBU demonstrating a holistic understanding of the organisation and its environments as well as demonstrating your skills in strategic analysis and planning.
You can structure your assignment in two parts:

1.                Analyze the internal and external environment of the corporation/SBU and identify the strategic challenges that it is facing. (Collaborative work) 2000word


2.                Identify, discuss and evaluate the future strategic options available to the corporation/business unit, recommend a future strategic direction and discuss an implementation plan. (Individual work) 
2000word 

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CHILDREN’S TELEVISION

SEMINAR: For many of us, television played a major role in our childhood. Doubtless children’s television featured in your autobiographies at the beginning of this course, and in this week’s seminar we will give time to this form of programming. This is perhaps particularly poignant given ITV’s decision in 2008 to stop producing their own children’s content. What does such disinvestment say about the ‘state’ of children’s television, the shifting landscape of programming and content delivery, the status and ‘value’ of children’s television and its (changing) role within the lives of young people. In this seminar we will revisit our own childhoods and also consider contemporary television output aimed at children and young people.

Key questions that we should address in discussion include: How does children’s programming differ from 'adult' TV in tone, colour, direct audience address, educational content? How do certain kid’s programmes incorporate elements of interactivity, education and entertainment? Is children’s television more educational in comparison to adult television? And (why) do we expect it to be more educational?  How does children’s television relate to traditional children's culture (books, toys, games). Can we see children’s TV as a reflection of contemporary ideas of childhood? How does children’s television get categorized / stratified according to age in the programme schedule? What is the relationship between children’s content and the cultural politics of class, race, gender and sexuality?

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Assess the main corporate social responsibilities for a multi-national firm investing in a developing country.

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What might the interplay between fiction and reality in Utopia mean for More's message?
- Do we get a resolution to the dialogue? What is More's point?
- How is the dialogue linked to the description of Utopia?

- What are some of the central features of the Utopian commonwealth?
- Is More speaking through Hythloday, or through the character of More?

What is the meaning of 'utopia'? Are there different kinds?
- Is there a 'utopian tradition' before Thomas More's book?
- How might we characterize the 'stages' of the utopian tradition after the publication of Utopia?
- What are some of the different ways in which More's Utopia has been read? What are some of the different ways in which the idea of 'utopia' has been thought of?

- What are some of the essential differences between Cicero's view of politics and Plato's?
- Is Cicero thinking of an ideal situation? Is he a 'utopian' thinker?
- What are some of Cicero's central arguments about political engagement?

- Are these texts 'utopias'? Why or why not?
- What is Plato's purpose in writing the Republic?
- Why does Lucian say he is writing his True History? What is the purpose of falsehood for him?
- What do these texts have in common? What differentiates them?

- How might we characterize the humanist project? What were they trying to do? What is 'humanism'?
- What were some of Erasmus' aims in his writing?
- What is the purpose of Education of a Christian Prince? How does it compare with Plato and Cicero?

How did the discovery of the new world change European perspectives?
- Why does More use travel writing as a backdrop to his Utopia?
- What is the relationship between travel writing and utopian writing?

- What elements of More's context might be relevant to his writing of Utopia?
- What events were occurring in England and on the continent which might be reflected in More's text?
- Some of the most interesting elements of More's biography occur after Utopia was written, can we use them to think about Utopia?

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(1) Data used in this group project are secondary data available from the World Bank Enterprise Surveys, and you need to use at least ten countries in your sample.
(2) Each group must submit a written report by the deadline. This report should inter alia include:
 A 1-page ‘executive summary’ (about 200 words)
 A short introduction of the project including the research question you are to address (about 100 words)
 A methodology section that includes: a) description of data and sample; b) justifications (possibly based on previous studies) for the choice of variables; and c) expected result for each variable (about 800 words)
 Summary statistics table(s), graphs and correlation table(s) should be described (about 700 words)
 Discussion of the results from the statistical analysis (about 800 words)
 A discussion of how qualitative methods could be used to support or expand this research agenda. Which methods would you apply, and how would you go about the arrangements? Why would you choose these methods and what exactly would you hope to learn from them? (about 400 words)
 Bibliography
 A log of group meetings, including meeting times, attendances, milestones and expected outcomes for each meeting (In appendices)
(3) The data should be analysed using a variety of statistical techniques such as:
 Summary statistics
 Graphs/figures (such as pie, histogram, scatterplot etc.)
 Correlation analysis
 Regression analysis (using OLS estimator and/or Fixed Effect estimator)

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Question 1:

Discuss the content and effect of 3 of the main Principles of the Data Protection Act 1998 (as amended), including the role of the Information Commissioners Office, and explain how each principle applies to business and specifically data controllers.

question 2:

Read the problem scenario below and answer the questions at the end.

Metropolis University data breach!

Metropolis Uni staff members use laptops provided by the Uni. The laptops change log on details every three months as part of the Data Protection Policy for the University.

Angela and Kallie are both members of the Law staff who decide to meet off site at a local café to discuss student grades. Angela takes a staff laptop containing a spreadsheet of all the student results including, names, emails, dates of birth and telephone numbers.

Kallie has saved a local copy of the same spreadsheet on her personal laptop, as it’s easier to use and requires no password etc.

Following the discussion, when all work is complete they decide to have a glass of wine to celebrate a job well done. Angela leaves her laptop in her car overnight. Later that night the laptop is stolen from the car.

Unfortunately Kallie in a rush to get home, leaves her laptop on the train. 

In spite of their best efforts the pair are unable to recover the laptops.

A)  Advise Angela, Kallie and Metropolis Uni of their potential legal liability for the missing laptops and the data held on it, making reference to the Data Protection Act and appropriate case examples.

B)  Advise Kallie of her liability in civil law - specifically consider whether Metropolis could make a claim in negligence against Kallie.

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Project Risk Management     

Part 1    40% of the total marks    1200 words maximum

Explain concisely in your own words what you believe are the key overall features of a PUMP approach to project risk management in the execution and delivery strategy shaping stage of a project’s lifecycle. Compare these features with the PMI PIMBOK approach or any other form of common practice you are familiar with if you find this helpful, but focus on the PUMP approach. Use examples to illustrate your discussion if you wish, but concentrate on concepts and principles. This part of your essay will be a largely descriptive summary of your interpretation of the lectures and associated reading. It will demonstrate your grasp of the central core of the unit’s material as a whole, and should be approached with a view to demonstrating this understanding.

Part 2    30% of the total marks     900 words maximum

For the one of the phases of the PUMP approach, in the execution and delivery strategy shaping stage of a project’s lifecycle, explain concisely in your own words what you believe are the key features of a PUMP approach, comparing these features with the PMI PIMBOK approach or any other form of common practice you are familiar with. Briefly explain why you chose the phase selected. Your discussion should demonstrate your ability to understand a particular area of the course material in depth, based on selective reading, critical analysis and the case study exercise. Your explanation for your choice of phase should expand the earlier Part 1 demonstration of your overall understanding of what the module is about. Use examples to illustrate your discussion if you wish, making use of the Samdo or Transcon case studies if you wish, but concentrate on concepts and principles. Build on your Part 1 answer, avoiding repetition of earlier discussion.

Part 3    30% of the total marks     900 words maximum

Answer either option (a) or option (b) below, beginning by briefly explaining your choice.

(a)    For a phase of the PUMP approach not addressed in Part 2, in the execution and delivery strategy shaping stage of a project’s lifecycle, explain concisely in your own words what you believe are the key features of a PUMP approach, comparing these features with the PMI PIMBOK approach or any other form of common practice you are familiar with. Your discussion should demonstrate your ability to understand a particular area of the course material in depth, based on selective reading, critical analysis and the case study exercise. Use examples to illustrate your discussion if you wish, and make use of the Samdo or Transcon case studies if you wish, but concentrate on concepts and principles. Build on your Parts 1 and 2 answers, avoiding repetition.

(b)   Formulate and then answer a question which you believe demonstrates your overall understanding of what this module is about better than option (a) above.

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Group Assignment Topics

Common misconceptions about HR Practices
1.
‘Intelligence is less important in predicting job performancethan other factors’
2.
‘Allpersonality tests are equivalent, doesn’t matter which one you use’
3.
‘Don’t botherwith integrity tests, they have no value because everyone lie on them’
4.
‘Ifyou want someone to like their job, pay them more’
5.
‘Employee participation in decision making is more important than goal setting’
6.
‘A jobis just a job, doesn’t matter how it is designed’

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Essay questions:

1. Giving examples, discuss 2 variables of 'place' as one of the 4Ps within a global context

2. Kotler, Rackham and Krishaswam (2006) suggest that companies that improve the relationship between their marketing and sales functions may improve their revenues. Critically discuss the four types of relationships outlined in their paper

3. You have been appointed as the marketing manager for a small UK furniture manufacturer. Identify considerations you should take following the segmentation, targeting, positioning (STP) framework and discuss factors that should be used to assess the attractiveness of international markets

4. Discuss all the four stages of the Uppsala Model and whether the process is valid today

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Question: Which of the BRIC economies has the corporate-governance system that is most likely to encourage foreign investment? 

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Organisational culture/ competitive strategies

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1. “…the determinants of organizational culture are based on profiles of their leaders…” (Miladi 2014).
Discuss, with reference to an organisation of your choice using the “cultural web”. (100%)

OR

2. “Differentiation can be a competitive strategy for any organisation” (Majeed 2015).
Critically discuss this statement with reference to Porter’s generic strategies. Support your argument with relevant examples. (100%)

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1. How can we define the ‘modern city’? Critically discuss using relevant theories as well as examples drawn from your reading list and beyond to support your argument.

2. “In the heart of the eastern city there is a slum district known as Cornerville, which is inhabited almost exclusively by Italian immigrants and their children. To the rest of the city it is a mysterious and dangerous and depressing area” (Whyte, 1943: p.xv). Using theoretical material as well as the literature in the reading lists and beyond, critically discuss the association of ‘slums’ with danger, criminality and other forms of immorality.

3. How can we think about the relationship between industrial spaces of work and urban neighbourhoods within cities around the world? Discuss using relevant theories as well as examples drawn from your reading list and beyond to support your argument.

4. In what ways has neoliberalism restructured urban life? Discuss using relevant theories as well as examples drawn from your reading list and beyond to support your argument.

5. A shift in focus from production to consumption is often associated with the ‘post-modern’ city. How has this impacted urban spaces and individual subjectivities of city dwellers? Discuss using relevant theories as well as examples drawn from your reading list and beyond to support your argument.

6. Is there such a thing as an ‘urban subjectivity’? Critically discuss using relevant theories as well as examples drawn from your reading list and beyond to support your argument.

7. Regarding the automobile, Latour (1992) argues that “…first is has been made by humans; second, it substitutes for the actions of people and becomes a delegate occupying the position of a human; third it shapes human action by prescribing back” (p.235). Using theoretical material as well as the literature in the reading lists and beyond, critically discuss the relationship between people, automobiles and urban space.

8. Marginalisation is a major theoretical lens for thinking about inequalities in cities. Using theoretical material as well as the literature in the reading lists and beyond, assess the usefulness of the concept for understanding everyday urban life.

9. Revolutions, revolts, insurrections and riots are all the stuff of political life in urban contexts. Discuss the relationship between cities and forms of political protest.

10. Will the city end? Critically discuss the idea that urbanity is not forever using relevant theories as well as examples drawn from your reading list and beyond to support your argument.

11. What kinds of methodological challenges and contributions have emerged out of the turn toward the urban in ethnographic work? Discuss using methodological commentaries as well as examples drawn from your reading list and beyond to support your argument.

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Marketing discussion topics

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Essays on the following discussion topics
1. "We are governed, our minds are moulded, our tastes formed, our ideas
suggested.” Discuss this statement in relation to neoliberal culture.
2. The rise of celebrity culture is deleterious
to the quality of our lives. Discuss this statement
3. “Advertising is a poisonous social
phenomena and should be more tightly regulated.” Discuss this
statement with specific relation to advertising aimed at children.
4. Upon graduation what
strategies will you adopt to ensure that you have
a successful career in marketing? Discuss.
5. “Purveyors of self-help are mostly
charlatans selling snake oil.” Discuss this statement
6. The denigration of supermarkets is fully
justified. Discuss this statement
7. “The notion that the counterculture is anti-corporate is misguided”.
Discuss this statement.
8. Buying counterfeit brands
is morally reprehensible. Discuss this statement.
9. Students enthusiastically
purchase fast fashion clothing. Should they change
their shopping behaviour? Explain your answer.

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