Essay questions:

1. Giving examples, discuss 2 variables of 'place' as one of the 4Ps within a global context

2. Kotler, Rackham and Krishaswam (2006) suggest that companies that improve the relationship between their marketing and sales functions may improve their revenues. Critically discuss the four types of relationships outlined in their paper

3. You have been appointed as the marketing manager for a small UK furniture manufacturer. Identify considerations you should take following the segmentation, targeting, positioning (STP) framework and discuss factors that should be used to assess the attractiveness of international markets

4. Discuss all the four stages of the Uppsala Model and whether the process is valid today

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