As a newly
qualified Business Administration graduate, you have been recruited as a
Business Advisor by a large sized company British Airways.
You have been
asked to review the British Airways strategic position (business,
corporate and international level strategies) and to suggest ways to grow and
improve its profitability. Discuss the approach, in detail, indicating how you
will do this. You need to apply any academic models or frameworks that you
would use to support your analysis.
Dear All,
Please see in this section
materials related to British Airways. These are very helpful for your
preparation for the final exam. Don't forget that you will need to do your own
research and preparation of course.
Wish you the best of luck!
British Airways Documentary 1：
British Airways Documentary 2：
http://www.tedxberlin.de/sadiq-gillani-the-next-step-for-airlines
organize
the answer structure like this:
l Look at current strategy (operate and international strategy)
l Company background/profile
l Industry analysis (porter’s 5 force)
l Competitive land scope ( based research)
l Marco environment ( apply Pestle framework and identify the key
drive for change)
l Internal analysis (RBV or value chain)
l Competitive advantage ( what are they level e.g resources,
capability)
l recommendations
For a customised paper: jumachris85@gmail.com
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