Good references for marketing strategy

Bettiol, M., Di Maria, E., Finotto, V., 2012. Marketing in SMEs: the role of entrepreneurial sensemaking. International Entrepreneurship and Management Journal, 8(2), pp. 223-248

Cifci, S., Kocak, A., 2012. The impact of brand positivity on the relationship between corporate image consumers’ attitudes toward brand extension in service businesses. Corporate Reputation Review, 15(2), pp. 105-118

Global Data, 2011. The Body Shop International PLC-Strategic Analysis Review. (Online) Available at: http://globalbb.onesource.com/SharedScripts/Reports/FetchAR.asp?Process=CP&DocID=2f28a549-e565-4da2-8b67-5a5d695b6045&file=file.pdf (Accessed 13 May 2012)

Greg, B., 2007. Marketing and sales strategy. New York: the McGraw Hill Companies Inc

Hartman, C.L., Beck-Dudley, C.L., 1999. Marketing strategies and the search of virtue: a case analysis of the Body Shop, International. Journal of Business Ethics, 20(3), pp. 249-263

Hennerberg, G., 1999. Direct marketing as a strategy: a 20 year retrospective. Direct Marketing, 61(10), pp. 30-32

Himmelspach, J., 2008. The essentials of social media marketing. Grand Rapids Business Journal, 26(5), p. 4

Johnston, M., Tennens, M., 2005. The challenges of implementing a marketing strategy: a practitioner’s view. Journal of Medical Marketing, 5(1), pp. 44-56

Joshi, R., 2005. International marketing. New York: Oxford University Press

Kent, T., Stone, D., 2007. The Body Shop and the role of design in retail branding. International Journal of Retail and Distribution Management, 35(7), p. 531

Kotler, P., 2009. A framework for marketing management. Upper Saddle River, NJ: Pearson Prentice Hall

Li, M., 2011. Impact of marketing strategy, customer perceived value, customer satisfaction, trust and commitment on loyalty (Online) Available at: http://ezproxy.msu.edu.proxy1.cl.msu.edu/login?url=http://search.proquest.com.proxy1.cl.msu.edu/docview/868866297?accountid=12598 (Accessed 13 May 2012)

Livesey, S.M., Kearins, K., 2002. Transparent and caring corporations? A study of sustainability reports by the Body Shop and Royal Dutch/ shell. Organisation & Environment, 15(1), pp. 233-258

Meng, J., Layton, R.A., 2011. Understanding managers’ marketing strategy choice in a collaborative competition industry. European Business Review, 25(3), 477-501

OneSource, 2012. The Body Shop International PLC. (Online) Available at: http://globalbb.onesource.com/web/Reports/ReportMain.aspx?ftrId=UNIFIEDOVERVIEW&Process=CP&KeyID=89440&Expand=BusDesc#BusDesc89440 (Accessed 13 May 2012)

Paswan, A.K., Blankson, S., Guzman, F., 2011. Relationalism in marketing channels and marketing strategy. European Journal of Marketing, 45(3), pp. 311-333

Perreault, W.D., McCarthy, E.J., 2003. Essentials of marketing. NY: Irwin McGraw Hill

Pollach, I., Johansen, T., Nielsen, A.E., Thomsen, C., 2012. The integration of CSR into corporate communication in large European companies. Journal of Communication Management, 16(2), pp. 204-216

Pope, N., Hume, W., 2003. Strategic internet marketing. European Journal of Marketing. 37(3/7), pp. 614-616

QuickMba, 2012. The Product Life Cycle. (Online) Available at: http://www.quickmba.com/marketing/product/lifecycle/ (Accessed 13 May 2012)

Sala, S., 2008. Fostering sustainable behavior: an introduction to community based social marketing. The Journal of Environmental Education. 39(2), pp. 59-60

Schibrowsky, J.A., Peltier, J.W., Nill, A., 2007. The state of internet marketing research: a review of the literature and future research directions. European Journal of Marketing, 71(7/8), pp. 722-733

Sinclair, A., Agyeman, B., 2005. Building global leadership at the Body Shop. Human Resource Management International Digest, 13(4), pp. 5-8

Strategic Direction, 2007. The Body Shop design: an evolving retail brand identity. Strategic Direction, 23(11), pp. 9-11

Strategic Direction, 2012. New media needs new marketing: social networking challenges traditional methods. Strategic Direction. 28(6), pp. 24-27

Styles, C., 2004. Introduction to marketing: a value exchange approach. Australasian Marketing Journal, 12(1), pp. 73-75

The Body Shop, 2012. Beauty Products Inspired by Nature and Ethically Made. (Online) Available at: http://www.thebodyshop.co.uk/_en/_gb/index.aspx (Accessed 13 May 2012)

Toften, K., Hammervoll, T., 2009. Niche firms and marketing strategy: an exploratory study of internationally oriented niche firms. European Journal of Marketing, 43 (11/12), pp. 1378-1391

Vermillon, L.J., Peart, J., 2010. Green marketing: making sense of the situation. Allied Academies International Conference. Academy of Marketing Studies. Proceedings 15(1), pp. 68-72

Yang-Im, L., Peter, R.J., 2006. Retail marketing strategy: the role of marketing intelligence, relationship marketing and trust. Marketing Intelligence & Planning, 24(7), pp. 730-745

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