• In
economics, costs are divided into short-run costs and long-run costs.
• In
the short-run, at least one factor of production is fixed.
• How
long is the short run?
– As
long as it takes to sell your ships and retire to the sun
– As
long as it takes to charter in more ships
Cost Characteristics
• Short
run average costs
– At
least one fixed factor of production
• Long
run average costs
– All
factors of production are variable
This is an envelope curve. It is drawn at the tangency
points of a series of short-run curves, NOT at their lowest points. That is
because the lowest point of one short-run curve at quantity Q is not as low as
the costs of producing quantity Q on another short-run curve, so in the
long-run, you move on to the next level of production.
Fixed and Variable Costs
• Total
cost is made up of total fixed costs and total variable costs:
TC=TF + TV
• Fixed
costs are incurred even if there is no output
• Variable
costs are only incurred when goods or services are produced
• Average
cost is also made up of average fixed costs and average variable costs
Average and Marginal Costs
• The
average cost of a good or service is the total cost divided by the total
quantity
AC = TC/Q
• The
marginal cost is the cost of the last unit of a good or service that is
produced.
MC = Change in total cost/change in output
Average Cost Curves
The Law of Diminishing Marginal Returns
When increasing amounts of a variable factor are used with a
given amount of a fixed factor, there will come a point when each extra
unit of the variable factor will produce less extra output than
the previous unit
• To
start with, as more of the variable factor are used, extra units of output cost less and MC falls
• After
point x (next slide), diminishing returns set in
• The point of lowest cost per unit is
MC=AC
• This derives from the mathematical
connection between the marginal and the average
Ship Costs
• Fixed costs - these are incurred whether or not
the ship trades
– operating costs
– capital costs
• Variable costs - these are only incurred when the
ship trades
– voyage costs
– cargo costs
• The
different classifications of ship cost can be related to different types of
charter
• For
a bareboat or demise charter the owner only pays the capital costs
• For
a time charter the owner pays all fixed costs
• For
a voyage charter the owner pays fixed costs and voyage costs and possibly cargo
costs
Profit
• Normal
profit is the equivalent to the return on capital if it were invested in a
risk free investment
• This
is a cost
• It
is difficult to make a normal profit in shipping as Return On Capital Employed
(ROCE) is historically low
• Supernormal
profit also known as pure profit occurs in a freight rate boom
Pure Profit
• Pure
profit = revenue – cost (including normal profit)
• This
will now be referred to as ‘profit’.
• The
rational firm aims to maximise profit.
• It
will produce that quantity of goods which produce the greatest profit or the
least cost
• How
is this determined?
Profit Maximisation
For all firms in all market condition, the maximum profit
will be made when marginal revenue MR ( the sale price of the
last unit sold) is the same as marginal cost MC (the cost of the
last unit to be made)
MR = MC
Profit Maximisation
• At
output Q1,if more units are produced the extra revenue MR will be greater than
the extra cost, MC. Total profit is increased by increasing output.
• At
output Q2, the extra cost MC is greater than the extra revenue MR and profits
can be reduced. Total profit is increased by reducing output.
• At
Q3, profits are at their maximum.
Scale Economies
A ship’s carrying power varies as the cube of her
dimensions, while the resistance offered by the water increases only a little
faster than the square of the dimensions.
A large ship requires less fuel in proportion to its tonnage
than a small one.
The steel enclosing a tank increases with the square of the
tank width, while the volume enclosed increases with the cube.
A large ship needs less steel per tonne carried and less
paint to maintain it, than a small ship
A large ship needs the same number of crew, managers and
voyage fixtures as a small ship.
Large ships will always have lower costs per tonne of cargo
carried than small ships.
Maximum Ship Size
• Ship
size faces internal constraints in the short term from:
– Ports
that cannot take their draft, length or width
– Ports
cannot handle any more goods/passengers at one time
– Technical
limits of construction, operation or propulsion are reached
• Ship
size faces external and longer term constraints when:
– The
potential costs of an accident to a very large ship outweigh the benefits of
scale economies
– Demand
conditions change so that a smaller parcel size is needed
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