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Thursday, 8 June 2017

Introduction to Business Law: Offer and Acceptance

Introduction: Elements of Contract
       Offer + Acceptance = Agreement
                               
       Consideration
       Intention to Create Legal Relations

Contract types:
       Bilateral:  2 parties 2 promises
       Unilaterial: 1 promise – act rather than promise

Offer
       Definition:  proposal or promise to be bound on specific terms
       Determine whether there’s an offer:
      Certainty
      Gunthing  v Lynn (1831)

Offer or Invitation to Treat?
       An offer once accepted creates an agreement
       An offer can be contrasted with an invitation to treat
       An invitation to treat is an invitation to enter negotiations
       The “acceptance” of an invitation to treat does NOT create an agreement
       It is not always easy to distinguish between an offer and an invitation to treat
In certain types of standard transactions (e.g. display of goods, advertisements)
                there are some general rules that apply as to whether or not an offer has been made

Display of goods in shop
       Display of goods in self service shop not an offer: the customer makes the offer (Boots)
       A shop is a place for bargaining, not compulsory sales?
       Shopkeeper exposed to an action for damages if stock exhausted?
       Customer bound on picking up the goods?

Auctions
       Notice of auction unlikely to constitute an offer
       When the auction is held, the bid is the offer, accepted on the fall of the hammer: (SGA 1979, s 57(2))

Advertisements
       Generally these are Invitations to Treat NOT offers
       If an advert in the paper was an offer the person who placed the advertisement would be required to contract with anyone/everyone who wanted to purchase the goods at the price stated
       Advertisement – generally an invitation to treat
       Partridge v Crittenden  [1968]
       Harris v Nickerson (1873)
Treat each case on its merits
But sometimes a seller may indicate that he or she is making an offer (Lefkowitz).

Unilateral contracts
       Carlill v Carbolic Smokeball Company [1892]
      Offer made to the world at large
      Advertisement - £100 offered “reward”
      Offer capable of acceptance
Parties:
       Offeror – the person making an offer
       Offeree – the person receiving the offer

Communication of offer
       Must be communicated to be binding
      Taylor v Laird (1856)
       Reward?  Only if aware of its existence

Termination of offer
       Death of offeror or offereee before acceptance
       Revocation (withdrawn)
       Revocation effective?  Must be communicated
      Bryne v Van Tienhoven (1880)
Exceptions:
      Revocation would have been recv’d – negligence
      Offer made to general public

       Difficulty with unilateral contracts (Carlill)
       Refusal or rejection
       Lapse of offer
      Ramsgate Victoria Hotel Company v Montefiore (1866)

Counter-offer
       Principle:  counter-offer terminates original offer
      Hyde v Wrench (1840)
       Counter-offer or request for further information?
Stevenson v McLean (1880)

Acceptance
Acceptance is (a) an absolute and unconditional acceptance of the offeror’s offer or proposal, signifying formal agreement, or (b) the act or promise requested by the offeror in his or her offer.
       Acceptance must equal offer
      Acceptance must be unequivocal & unconditional
       Acknowledgement is insufficient

Mode of Acceptance
       Acceptance can be communicated :
      Orally
      In writing or
      Implied from conduct

Implied Acceptance
       Implied by conduct:
      Carlill v Carbolic Smokeball Company [1893]
Brogden v Metropolitan Railway Company (1877

Acceptance requirements
  1. Must be made while the offer is still in force
  2. Must accept the entire offer
  3. Must be absolute and unqualified
  4. Communicated to the offeror

  1. Acceptance while the offer is in force: lapses after a ‘reasonable time’
      What is reasonable?
      Victoria Hotel Company  v Montefiore (1866)
  1. Must accept the entire offer
  2. Acceptance must be absolute & unqualified
      Counter-offer
      Hyde v Wrench (1840)
  1. Communication to the offeror
      Rule:  acceptance must be communicated
      Exemptions
1.       Silence
2.       Postal Rules
3.       Instant Communication

Exemptions to the general rule
       Effect of silence
      Felthouse v Bindley (1862)
       Acceptance by post:  the postal rule
      Adams v Lindsell (1818)
      Brinkibon Ltd v Stahag Stahl Gmbh [1983]
The postal rule
       General rule that acceptance is complete on posting
       Offeror may require actual communication if he/she wishes
       There is no postal rule for the withdrawal or the rejection of offers
       The rule will not apply where it will lead to “manifest inconvenience or absurdity” (Holwell) or where the letter is misaddressed (Korbetis)
       The ordinary rule does not apply where the letter is wrongly addressed

Postal rule or communication of acceptance?
       Fax?
       Web-based transactions?
       E-mail?
       Texting?

Qualified acceptance
Counter-offer?
Or
  1. Conditional Acceptance
  2. Clarifying the terms of the ofer
  3. Battle of the forms

       Conditional Acceptance
      Neither full acceptance nor counter-offer
      ‘Subject to Contract’
       Clarifying the terms of the offer:
      Complex business contracts – clarifying terms & extent of offer?
      Stevenson, Jacques & Co v McLean (1880)
       Held:  request for information not counter-offer
       Battle of the forms
      Butler Machine Tool Co Ltd v Ex-Cell-O Corporation (England) Ltd [1979]
‘Last shot’ principle

The battle of the forms
Butler Machine Tool Co v Ex-Cell-O-Corporation (1979)
1 On May 23 S offered to sell a machine to B, subject to terms and conditions “which shall prevail over any terms and conditions” in B’s order. One condition included a price variation clause.
2 On May 27 B ordered the machine, subject to B’s terms and conditions. These did not include a pvc. Order had a tear-off acknowledgment of receipt, stating “We accept your order on the terms and conditions stated thereon”.
3 On June 5 S completed and signed the receipt and returned it together with a letter stating that the machine would be delivered in accordance with the quote of May 23.
Whose terms should prevail?

Withdrawal of offer
       An offer can be withdrawn at any time before acceptance unless there is a contract to keep it open
       Withdrawal of the offer must be communicated
       In the case of a unilateral contract the offeror must take reasonable steps to communicate the withdrawal of the offer

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