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Thursday, 8 June 2017

Introduction to Business Law: Offer and Acceptance

Introduction: Elements of Contract
•       Offer + Acceptance = Agreement
                               
•       Consideration
•       Intention to Create Legal Relations

Contract types:
•       Bilateral:  2 parties 2 promises
•       Unilaterial: 1 promise – act rather than promise

Offer
•       Definition:  proposal or promise to be bound on specific terms
•       Determine whether there’s an offer:
–      Certainty
–      Gunthing  v Lynn (1831)

Offer or Invitation to Treat?
•       An offer once accepted creates an agreement
•       An offer can be contrasted with an invitation to treat
•       An invitation to treat is an invitation to enter negotiations
•       The “acceptance” of an invitation to treat does NOT create an agreement
•       It is not always easy to distinguish between an offer and an invitation to treat
In certain types of standard transactions (e.g. display of goods, advertisements)
                there are some general rules that apply as to whether or not an offer has been made

Display of goods in shop
•       Display of goods in self service shop not an offer: the customer makes the offer (Boots)
•       A shop is a place for bargaining, not compulsory sales?
•       Shopkeeper exposed to an action for damages if stock exhausted?
•       Customer bound on picking up the goods?

Auctions
•       Notice of auction unlikely to constitute an offer
•       When the auction is held, the bid is the offer, accepted on the fall of the hammer: (SGA 1979, s 57(2))

Advertisements
•       Generally these are Invitations to Treat NOT offers
•       If an advert in the paper was an offer the person who placed the advertisement would be required to contract with anyone/everyone who wanted to purchase the goods at the price stated
•       Advertisement – generally an invitation to treat
•       Partridge v Crittenden  [1968]
•       Harris v Nickerson (1873)
Treat each case on its merits
But sometimes a seller may indicate that he or she is making an offer (Lefkowitz).

Unilateral contracts
•       Carlill v Carbolic Smokeball Company [1892]
–      Offer made to the world at large
–      Advertisement - £100 offered “reward”
–      Offer capable of acceptance
Parties:
•       Offeror – the person making an offer
•       Offeree – the person receiving the offer

Communication of offer
•       Must be communicated to be binding
–      Taylor v Laird (1856)
•       Reward?  Only if aware of its existence

Termination of offer
•       Death of offeror or offereee before acceptance
•       Revocation (withdrawn)
•       Revocation effective?  Must be communicated
–      Bryne v Van Tienhoven (1880)
Exceptions:
–      Revocation would have been recv’d – negligence
–      Offer made to general public

•       Difficulty with unilateral contracts (Carlill)
•       Refusal or rejection
•       Lapse of offer
–      Ramsgate Victoria Hotel Company v Montefiore (1866)

Counter-offer
•       Principle:  counter-offer terminates original offer
–      Hyde v Wrench (1840)
•       Counter-offer or request for further information?
Stevenson v McLean (1880)

Acceptance
Acceptance is (a) an absolute and unconditional acceptance of the offeror’s offer or proposal, signifying formal agreement, or (b) the act or promise requested by the offeror in his or her offer.
•       Acceptance must equal offer
–      Acceptance must be unequivocal & unconditional
•       Acknowledgement is insufficient

Mode of Acceptance
•       Acceptance can be communicated :
–      Orally
–      In writing or
–      Implied from conduct

Implied Acceptance
•       Implied by conduct:
–      Carlill v Carbolic Smokeball Company [1893]
Brogden v Metropolitan Railway Company (1877

Acceptance requirements
  1. Must be made while the offer is still in force
  2. Must accept the entire offer
  3. Must be absolute and unqualified
  4. Communicated to the offeror

  1. Acceptance while the offer is in force: lapses after a ‘reasonable time’
–      What is reasonable?
–      Victoria Hotel Company  v Montefiore (1866)
  1. Must accept the entire offer
  2. Acceptance must be absolute & unqualified
–      Counter-offer
–      Hyde v Wrench (1840)
  1. Communication to the offeror
–      Rule:  acceptance must be communicated
–      Exemptions
1.       Silence
2.       Postal Rules
3.       Instant Communication

Exemptions to the general rule
•       Effect of silence
–      Felthouse v Bindley (1862)
•       Acceptance by post:  the postal rule
–      Adams v Lindsell (1818)
–      Brinkibon Ltd v Stahag Stahl Gmbh [1983]
The postal rule
•       General rule that acceptance is complete on posting
•       Offeror may require actual communication if he/she wishes
•       There is no postal rule for the withdrawal or the rejection of offers
•       The rule will not apply where it will lead to “manifest inconvenience or absurdity” (Holwell) or where the letter is misaddressed (Korbetis)
•       The ordinary rule does not apply where the letter is wrongly addressed

Postal rule or communication of acceptance?
•       Fax?
•       Web-based transactions?
•       E-mail?
•       Texting?

Qualified acceptance
Counter-offer?
Or
  1. Conditional Acceptance
  2. Clarifying the terms of the ofer
  3. Battle of the forms

•       Conditional Acceptance
–      Neither full acceptance nor counter-offer
–      ‘Subject to Contract’
•       Clarifying the terms of the offer:
–      Complex business contracts – clarifying terms & extent of offer?
–      Stevenson, Jacques & Co v McLean (1880)
•       Held:  request for information not counter-offer
•       Battle of the forms
–      Butler Machine Tool Co Ltd v Ex-Cell-O Corporation (England) Ltd [1979]
‘Last shot’ principle

The battle of the forms
Butler Machine Tool Co v Ex-Cell-O-Corporation (1979)
1 On May 23 S offered to sell a machine to B, subject to terms and conditions “which shall prevail over any terms and conditions” in B’s order. One condition included a price variation clause.
2 On May 27 B ordered the machine, subject to B’s terms and conditions. These did not include a pvc. Order had a tear-off acknowledgment of receipt, stating “We accept your order on the terms and conditions stated thereon”.
3 On June 5 S completed and signed the receipt and returned it together with a letter stating that the machine would be delivered in accordance with the quote of May 23.
Whose terms should prevail?

Withdrawal of offer
•       An offer can be withdrawn at any time before acceptance unless there is a contract to keep it open
•       Withdrawal of the offer must be communicated
•       In the case of a unilateral contract the offeror must take reasonable steps to communicate the withdrawal of the offer

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