Marketing plan assignment

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies. You are required to prepare an essay that explores the nature and characteristics of the marketing plan tool. You must incorporate academic literature to support/justify your discussion. Unsubstantiated statements will not provide credibility to your discussion.

Your essay should cover:

 1. The role and nature of a marketing plan;

o What is a marketing plan?

o What is the relationship between a marketing plan and a business plan?

o What are marketing plans used for (both tactically and strategically)?

o What is the typical structure of a marketing plan (are all marketing plans the same)?

 2. Discussion of marketing plan elements;

o Taking each element of a typical marketing plan (e.g. competitor analysis)

sequentially:

What is the purpose of the section?

What type of information does the section require and what are common sources of this information?

What techniques (for example, SWOT analysis) are commonly applied when preparing the section (if applicable)?

o What links exist between elements of a marketing plan (is it necessary to prepare certain elements before others), are any elements independent?

3. Marketing plan assumptions

o What are two common misconceptions (unwarranted assumption) commonly made in relation to a marketing plan? 

If you need a customised essay, research project or dissertation, contact us on: kojalajohn12@yahoo.com
QUALITY, UNIQUENESS, TIMELINESS