Good references on marketing plans

Adler, L. (1960). Phasing Research Into the Marketing Plan. Harvard Business Review, 38(3), 113-122

Bogan, S.D. (2010). The Marketing Plan You'll Need. Natalie Financial Planning, 40(10), 104-111

Buttell, A.E. (2009). 4 Steps to an Effective Marketing Plan. Journal of Financial Planning, 6-8

Cohen, W.A. (2005). The marketing plan, 4^th Ed. Hoboken, NJ: Wiley

Cohen, W.A. (2006). The marketing plan, 5^th Ed. Hoboken, NJ : J. Wiley & Sons

Considine, J.J. (2001). Developing a Marketing Plan for Religious Organizations. Journal of Ministry Marketing & Management, 7(2), 51-67

Curnow, R. (2007). A Marketing Plan: Like It or Not, You Already Have One. Physician Executive, 33(4), 34-36

Developing a Marketing Plan, (2011). Developing a Marketing Plan. Community Bank Marketing Manual, 25(7), 0-21

Frith, S. (2010).Updating Your Marketing Plan. Franchising World, 42(10), 43-46

John, G., & Martin, J. (1984). Effects of Organizational Structure of Marketing Planning on Credibility and Utilization of Plan Output. Journal of Marketing Research (JMR), 21(2), 170-183

Kotler, P. (1970). Corporate models: better marketing plans. Harvard Business Review, 48(4), 135-149

Lincoln, D.J., & Frontczak, N.T. (2008). A Practical and Effective Marketing Plan Assignment for Principles Of Marketing Students. Journal for Advancement of Marketing Education, 12, 52-62

Luther, W.M. (2011). The marketing plan: how to prepare and implement it.  4^th Ed. New York, NY: AMACOM

Taghian, M. (2010). Marketing planning: Operationalising the market orientation strategy. Journal of Marketing Management, 26(9/10), 825-841